Terms of Service

Last updated 12 November 2026. These terms are an agreement between you and Upwise for the use of Upwise.

The service

Upwise checks websites using public information, connected Google data and AI assistants, and suggests improvements. Scores, estimates and AI answers are guidance, not guarantees of rankings, traffic or revenue.

Your account

Keep your password private. You are responsible for what happens in your account and for the people you invite to it. Only add websites you own, manage, or have permission to analyse, and only connect Google accounts you are allowed to use.

Fair use

Do not use Upwise to attack, overload or probe websites, to break the law, or to resell the service without our agreement. We may limit scans and AI checks to keep the service running well for everyone.

Plans and payment

The Free plan is free. Paid plans are billed in advance and can be cancelled at any time, taking effect at the end of the billing period. While billing is in test mode, plan changes are free.

Your data

Your data stays yours. How we handle it is explained in our Privacy Policy.

Availability and liability

We work to keep Upwise available and accurate, but it is provided as it is. As far as the law allows, we are not liable for indirect losses, and our total liability is limited to the amount you paid us in the last 12 months.

Ending

You can stop using Upwise and ask us to delete your account at any time. We may suspend accounts that break these terms.

Contact

Upwise